From SEO to GEO: How generative AI is changing discoverability.

Drawing on insights from Max Sinclair’s session “From SEO to GEO: Thriving in the Search Apocalypse”, we explore why the old SEO playbook is no longer enough and how Generative Engine Optimisation (GEO) is emerging as the next big opportunity for brands. From structuring content for AI, to checking your visibility in generative tools, and measuring impact in new ways, the piece offers six practical steps and

Max’s four measurement metrics to help you stay ahead.

We also bring in perspectives from industry leaders like Sam Altman of OpenAI and Tim Cook of Apple, who highlight the exciting future of AI-driven search and what it means for trust, visibility, and opportunity.